VivoPower, a Nasdaq-listed firm, is taking an unconventional path in the digital asset market by targeting equity in Ripple to build its XRP exposure.
Instead of directly purchasing tokens, the company is pursuing $100 million in private Ripple shares, valued at a $19 billion company valuation.
This structure allows the firm to gain indirect access to XRP at a price equivalent to $0.47 per token, taking advantage of discounted private market trades.
The approach comes at a time when liquidity constraints in Ripple’s private equity dealings are creating significant pricing differences compared to XRP’s market value.
Ripple shares linked to discounted XRP valuation
The transaction highlights how Ripple’s private shares are trading at a steep discount compared to the underlying XRP assets.
According to VivoPower, pricing inefficiencies in these equity deals arise from limited liquidity, with trades often requiring up to 60 days to settle.
For accredited investors, this creates an opportunity to capture Ripple-related value without direct token purchases.
Ripple itself holds roughly 42 billion XRP tokens worth $121 billion across its linked wallets.
Out of this, around 38 billion XRP are locked in escrow to ensure predictable supply, a factor that has long been central to Ripple’s treasury strategy.
VivoPower’s deal is structured to capitalise on this setup while bypassing the volatility of buying tokens outright on exchanges.
Nasdaq-listed VivoPower pivots from energy to XRP strategy
The move into Ripple equity marks a sharp pivot for VivoPower, which only a few months ago was focused on sustainable energy projects.
In late May, the firm formally shifted its strategy towards building an XRP-focused treasury, aligning itself with a growing number of companies diversifying into crypto assets.
Shares of VivoPower have responded strongly, rallying nearly 300% year-to-date despite some pressure at recent highs above $8.88.
The company’s stock market performance indicates investor appetite for its treasury strategy shift, particularly as it aligns with broader institutional moves into digital assets.
Analysts note that this transition highlights how companies with limited exposure to crypto can still adapt existing structures to position themselves within fast-changing markets, building investor confidence and maintaining relevance.
Treasury strategy underscores wider trend in crypto markets
By opting for Ripple equity instead of direct token accumulation, VivoPower is signalling a broader trend among treasury-led crypto companies.
The model allows firms to gain exposure to blockchain assets through structured financial instruments while navigating regulatory, liquidity, and volatility concerns.
The discounted purchase of Ripple shares effectively provides XRP exposure at below-market rates, presenting an arbitrage-style opportunity for those willing to engage in slower private transactions.
It also reflects the wider market appetite for innovative treasury strategies as companies look to balance risk with long-term digital asset exposure.
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