Tesla has introduced a lower priced Model 3 Standard in Europe, expanding its range at a time when buyers are seeking more affordable electric vehicles.
The update appeared on the company’s website on Friday, only a few months after the same variant debuted in the United States.
By offering a new entry point into the Model 3 line, Tesla is attempting to strengthen its position in a market where customers now have far more electric options and pricing pressure is increasing.
The launch provides Tesla with a strategic refresh as newer rivals gain visibility across Europe.
New Model 3 aims to reset Tesla’s price positioning
The Model 3 Standard is intended to attract buyers who have been waiting for a cheaper model, especially as cost sensitive shoppers drive much of the region’s EV demand.
The car is priced at 37,970 euros ($44,299.60) in Germany, 330,056 Norwegian crowns ($32,698) in Norway and 449,990 Swedish crowns ($47,820) in Sweden.
Tesla first released this Standard variant in the United States in October at $36,990.
European customers had not been offered this model until now, making the new launch an important update to the lineup at a moment when affordability has become a central factor in EV choices.
Arrival follows earlier European price moves
The new Model 3 comes shortly after Tesla rolled out a lower-priced Model Y crossover in Europe in October.
Together, these two introductions mark a shift in how Tesla is positioning itself in a market with fast fast-growing supply from both European manufacturers and Chinese brands.
The refreshed pricing structure broadens Tesla’s options for customers who may have delayed purchases while assessing new models from competitors.
It also expands the company’s ability to compete in regions where lower prices tend to influence buying decisions more strongly than brand familiarity.
Slowing European sales form the backdrop
While the new Model 3 is the chief development, its timing reflects the broader environment Tesla is operating.
In October, Tesla saw sales fall sharply in several European countries, including Spain, the Netherlands and multiple Nordic markets.
Industry data showed that new car registrations dropped 89% in Sweden, 86% in Denmark, 50% in Norway and 48% in the Netherlands.
Spain saw a 31% decline during the same period, although overall European demand for fully electric and plug-in hybrid models increased 119%.
France remained the only major market where Tesla recorded a small monthly rise for a second time.
The shifts underline how much competition Tesla now faces. Its lineup is older than many of the newer entries from rivals, and the company’s presence is increasingly challenged by models from both established brands and rapidly expanding Chinese manufacturers.
The post Tesla rolls out cheaper Model 3 in Europe as EV competition grows appeared first on Invezz