The Tokyo-listed company sold 10,000 BTC for approximately $789.2 million, averaging $78,925 per coin, before buying 11,000 BTC for about $948.7 million at an average price of $86,246. The transactions produced a net increase of 1,000 BTC during the quarter.
Metaplanet held 44,000 BTC as of Sept. 30, worth approximately $3.8 billion at then-current prices. Its total acquisition cost was about $4.33 billion, giving the treasury an average cost basis of $98,454 per Bitcoin.
Why Did Metaplanet Sell Bitcoin Only to Buy It Back?
The sale represented a departure from Metaplanet‘s previous emphasis on accumulation. Management said the purpose was to demonstrate to credit investors and rating agencies that its Bitcoin holdings constitute usable liquidity rather than an asset the company would refuse to monetize.
Metaplanet temporarily held enough cash from the sale to exceed the outstanding principal of its bonds, borrowings and other interest-bearing liabilities. It did not repay those obligations, however, and subsequently rebuilt the Bitcoin position at a higher market price.
The exercise therefore did not reduce leverage. Instead, it was intended to establish that management was both able and willing to convert Bitcoin into cash if necessary, potentially supporting Metaplanet’s effort to obtain a credit rating and expand its access to bonds and other financing channels.
The move also changes the perception of its treasury strategy. FinanceFeeds reported in August that Metaplanet denied selling Bitcoin after a large custody transfer, at a time when investors were increasingly questioning whether corporate Bitcoin holdings should be viewed as permanent reserves.
Investor Takeaway
The transaction demonstrates liquidity, but it also shows the potential cost of selling and rebuilding a large Bitcoin position in a rising market. For investors, the more important test is whether demonstrating that flexibility improves Metaplanet’s borrowing terms enough to compensate for those execution costs.
How Is Metaplanet Moving Beyond Bitcoin Accumulation?
CEO Simon Gerovich said the company’s objective has never been limited to accumulating Bitcoin. “Our objective has been to build the leading Bitcoin financial company in Asia,” he said.
Metaplanet has now introduced a Net Interest Income Strategy under which it plans to invest primarily in preferred securities issued by other Bitcoin treasury companies and similar income-producing assets. The objective is to earn yields above Metaplanet’s own funding costs, creating a spread that can help service financial obligations and finance additional Bitcoin purchases.
The revised capital allocation framework calls for approximately 85% to 90% of assets to remain in Bitcoin, with 10% to 15% available for strategic investments, including income-producing securities, acquisitions and asset-management activities.
This continues a broader move into financial services. FinanceFeeds previously reported on Metaplanet’s acquisition of Siiibo Securities to build a Bitcoin-focused securities platform and its subsequent work on Bitcoin-backed digital credit products with JPYC and Progmat.
Investor Takeaway
Metaplanet is becoming less of a pure Bitcoin holding vehicle and more of a leveraged financial platform built around Bitcoin. That could diversify cash flow, but investments in securities issued by other Bitcoin treasury companies may also concentrate exposure to the same underlying asset across multiple layers of the balance sheet.
Is the Bitcoin Income Business Generating Enough Cash?
Metaplanet’s existing Bitcoin Income Generation business, which uses Bitcoin options to generate recurring operating revenue, produced approximately $5.4 million during the third quarter. That was down about 51% from the second quarter and 65% from the same period a year earlier.
Nine-month revenue reached approximately $35.2 million, and the company said the operation has now generated revenue for eight consecutive quarters. The decline nevertheless matters because recurring income is intended to help fund the broader treasury model without relying entirely on new equity or debt issuance.
FinanceFeeds earlier reported that Bitcoin-related operations had become Metaplanet’s primary revenue source after its 2025 revenue increased sharply following the strategic pivot.
Investor Takeaway
The next question is whether the new interest-income strategy can offset weaker options revenue while keeping funding costs controlled. Investors should watch recurring income, leverage relative to Bitcoin NAV and whether new investments improve cash generation without simply adding indirect Bitcoin exposure.
What Does the Shift Mean for Metaplanet’s Valuation?
Metaplanet shares closed 2% higher Monday at 297 yen. The company’s valuation increasingly depends on more than the market value of its 44,000 BTC treasury: investors must also price its financing structure, income-generating businesses and ability to deploy Bitcoin as productive capital.
The third-quarter transactions make that strategy clearer. Metaplanet is still accumulating Bitcoin, but management is increasingly treating the asset as collateral, liquidity and the foundation for a wider financial business rather than simply a reserve to be held indefinitely.